Houston Premier Destination For Athletic Apparel and Footwear.
World Fuel Services Air Elite conference
A leading private deepwater exploration company in the Gulf of Mexico, and the top private liquid producer in the United States.
Charity golf tournament
Seattle based photographer
A private consulting firm focused on advising companies on strategic planning, mergers and acquisitions, debt and equity investments, and capital raising initiatives.
The strategy was to develop a memorable thematic that would resonate with the investor audience and could be woven through the messaging, and to visually depict Basic’s business strategy with graphical elements that could be incorporated in other marketing materials.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Friendly, adventurous, reliable, heartland
- Tone of Voice
Vibrant, retro, informative, impactful
- Visual Differentiation
The theme “Eyes on the Horizon” was developed to convey the future-focused business strategy. Illustrations in vibrant earth tones on uncoated paper gave the AR a compelling look/feel, differentiating itself from competitors. With rounded corners and elements of a field guide, the book stylistically reflected Basic’s personality of a tactical, down-to-earth company out in the field. The illustrations of services in various geographic settings depicted a breadth/depth of services.
Oceaneering, an engineering service provider to various industries, partnered with BrandExtract to create a distinctive Employee Value Proposition (EVP) that positions them as a top employer. The strategy involves launching and continually engaging with the EVP among both internal and external stakeholders, targeting diverse talent pools, and maintaining visual consistency with past branding materials.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Adventurous, knowledgeable, diverse
- Tone of Voice
Dramatic, high-tech, exciting, intriguing
- Visual Differentiation
Embracing a visual design language steeped in the iconic styles of Saul Bass and Alfred Hitchcock, our creative approach aimed to infuse a sense of drama and excitement into the Oceaneering brand experience. This dynamic aesthetic was crafted to captivate potential employees, portraying the adventurous potential that awaits them at Oceaneering. To vividly communicate the essence of each of the EVP Pillars, we developed a series of four lenticular posters, each showcasing two unique visual graphics that excite the viewer with a palpable sense of intrigue and opportunity. We also created a lenticular postcard that was used to build excitement and an overarching video that would play at events.
Ingenuity powers tomorrow’s breakthroughs.
Ingenuity works here.
Ingenuity powers our success.
We empower our team to outperform expectations, turning the toughest challenges into innovative solutions. By applying advanced technologies and creativity, we not only solve complex problems—we shape the future.
Collaboration unlocks extraordinary solutions.
Collaboration works here.
Collaboration drives extraordinary outcomes.
We gather the best minds from across the globe to work as one team. Trust and support are at the heart of our culture, and it's through collaboration that we grow together and deliver results no one thought possible.
Adventure drives bold discovery.
Adventure works here.
Adventure is in our DNA.
We don't dream about the future. We create it. With projects spanning industries around the world, your career will be fueled by inspiration, purpose, and the chance to make a real impact.
Oceaneers solve the unsolvable.
Oceaneers work here.
At Oceaneering, it's our people who make the difference. We're not your typical company. With ingenuity, collaboration, and a bold sense of adventure, we own the challenge, every day, to create solutions that change industries and improve lives. Join us for the adventure of your career.
At the company event, postcards were distributed featuring the same lenticular visual as the overarching poster, with the full Employee Value Proposition (EVP) on the reverse, as part of the launch.
BrandExtract partnered with TGS to navigate the company's evolution from being perceived merely as a "seismic company" to being recognized as a comprehensive "energy data company." This transformation needed to be a natural progression of the TGS brand, reflecting their expanding expertise into wind and other renewable markets.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Technical, knowledgeable, data driven
- Tone of Voice
Energized, high-tech, intriguing
- Visual Differentiation
In addressing TGS's branding challenges, we set up a strategic design evolution to achieve greater consistency and ensure the branding commands attention, particularly within the realm of social media. Our approach involved crafting vibrant messaging and eye-catching graphics that would be instantly identifiable as TGS on platforms like LinkedIn, while at the same time avoiding monotony through the implementation of a diverse color palette and versatile formatting options. We also developed two distinct but easily linked design systems, unified by the creative use of the hexagon both as a dynamic photo asset and as a distinctive pattern, with the cohesive color scheme further solidifying the connection between the two, creating a recognizable family of brands within the overarching TGS identity.
The Houston ToolBank teamed up with BrandExtract to rejuvenate its online presence, aiming to enhance the reach of their Tool Lending Program and bolster support for community projects through a redesigned website. The new mobile-friendly platform needed to cater to the needs of nonprofit organizations seeking tools and local donors looking to contribute, focusing on ease of navigation for tool borrowing, donations, and volunteer sign-ups. Additionally, the upgraded site needed to be manageable for the ToolBank team, allowing them to effortlessly update content as needed.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Friendly, thoughtful, collaborative, responsible
- Tone of Voice
Vibrant, retro, informative, impactful
- Visual Differentiation
Our primary aim with the website was to capture and convey the emotional experience of volunteering at the tool bank - to depict the sense of fulfillment that comes from doing good in one’s community. To achieve this, our strategy was to create a visual narrative using only amateur photographs. We wanted to ensure these diverse images formed a unified and cohesive story. To connect them seamlessly, we incorporated design elements reminiscent of National Parks and Boy Scout merit badges. This approach not only helped to promote the values of community and volunteerism but also added a nostalgic and familiar feel that resonates with visitors.
Axiom was tasked with creating the AAF Call for Entries poster for the ADDY Award Program. At this time, AAF was going through a change in leadership and wanted to take a different approach to the way the show was presented. This new approach would be a reimagining of the ADDY Awards.
Axiom chose to develop this idea by using a series of “RE” words coupled with dynamic illustrations to encourage the recipients re-think they way they saw their field of work as well as the show they would be entering.
Re.Create …the notion that ‘big ideas’ jump-start creativity,
energize brands. Refresh.
Re.Enforce …the power of irresistible copy to move feet
and electrify audiences. Retell.
Re.Define …the WOW factor – with technology that makes
(virtually) anything possible. Reboot.
Re.Affirm …the need to choreograph clients’ expectations
and creative expression. Relate.
Copy - Joann Stone
Illustrations - Jack Unruh
Printing - Southwest Precision Printers
Paper - Olmsted Kirk
Axiom was situated in the historic Fire Station No. 6 in Houston, Texas, a location steeped in history and local charm. With the enthusiasm to showcase our creativity and gratitude towards our clients in 2022, we chose to embrace our unique office setting which reflected a blend of high energy and work productivity, reminiscent of a firehouse environment. To capitalize on this distinct setting, we combined the spirited essence of a firehouse dalmatian mascot with the invigorating nature of coffee to create a custom-themed initiative. We took our concept further by developing an innovative video game, "Dalmatian Coffee Rush," that would incorporate elements of Houston’s Washington Avenue and firehouse motifs, further demonstrating our digital prowess. However, the impending merger with BrandExtract meant the project was completed but ultimately shelved, never reaching its audience.
Gardner Denver wanted to create an attention grabbing ad that fully promoted their new Experience 360 initiative. Rather than filling the ad from top to bottom with information, we turned the print piece into a launching point for an augmented reality experience, a technology merging motion graphics with traditional print materials. The animation brought the ad to life and took the viewer into a fast paced and informative tour of Experience 360. An informative card was placed in front of the ad within the publication so that the reader could easily download an augmented reality app and launch the animation.
WHEN ALL THE PIECES COME TOGETHER. PERFORMANCE IS TRANSFORMATIVE
Prepare for liftoff. tNavigator’s integrated solution not only connects workflows in one common interface, it also provides extreme simulation performance with multiple CPU and GPU computing.
WHEN ALL THE PIECES COME TOGETHER. INTEGRATION IS TRANSFORMATIVE
Step into the future of simulation. tNavigator integrates all modules in the same environment – meaning all users interface with a common language, increasing the communication between all functions.
WHEN ALL THE PIECES COME TOGETHER. EFFICIENCY IS TRANSFORMATIVE
Chart the most efficient course from modeling to simulation. tNavigator now connects workflows from static modeling to dynamic reservoir simulation within one, affordable software package.
WHEN ALL THE PIECES COME TOGETHER. INSIGHT IS TRANSFORMATIVE
Explore the full universe of your data. tNavigator’s integrated solution provides insight throughout your workflow, from modeling to surface networks. With full visibility, errors and wasted time are reduced, and a greater outcome is achieved.
Rockin’ Pets, Rollin’ Vets engaged BrandExtract to amplify their brand and enhance visibility through strategic marketing initiatives, including the creation of dynamic assets such as a "Day in the Life" video, targeted social media posts, and a comprehensive HubSpot campaign. These efforts aimed at showcasing the unique mobile veterinary experience, while driving lead generation and recruitment through automated, cohesive, and brand-aligned marketing strategies.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Friendly, innovative, caring, unique
- Tone of Voice
Vibrant, fun, informative, impactful
- Visual Differentiation
BrandExtract created a extended and targeted marketing campaign for Rockin' Pets, Rollin' Vets by utilizing intensive audience research and persona development, streamlining tools through HubSpot’s CRM, and automating processes to effectively resonate with and engage veterinary professionals and pet owners. Our efforts culminated in tailored messaging and assets, such as emails, landing pages, and social media management, that addressed the customer's pain points and maximized lead generation, brand visibility, and overall campaign efficiency.
The Society of Exploration Geophysicists (SEG) aimed to revitalize their extensive, 1,000-page website to attract a younger demographic and increase revenue, focusing on enhancing user experience and aesthetic appeal.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Adventurous, inspirational, relatable, diverse
- Tone of Voice
Vibrant, fun, informative, impactful
- Visual Differentiation
We revamped our online presence with aspirational video banners and a new vibrant color palette to foster an emotional connection, linking the wonder of childhood curiosity with the professional exploration of geosciences. Our goal is to spark inspiration among the geophysical community, from newcomers to seasoned experts, by reigniting the passion for the earth’s enigmas. Additionally, we implemented a modular layout for effortless site updates.
Suncoast Post-Tension came to Axiom wanting to update and creat a cohesive branding strategy to clearly position the company as the industry leader and innovator in unbonded post-tension services. This included developing and refreshing marketing materials such as brochures, website design, and a brand video, as well as establishing a social media presence and online brand standards. Additionally, the design role focused on promoting the brand through targeted awareness campaigns, recruiting and retaining engineering talent, and highlighting Suncoast's commitment to safety and innovative solutions through case studies and digital content.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Technical, knowledgeable, solid
- Tone of Voice
Dramatic, high-tech, exciting, intriguing
- Visual Differentiation
We devised a technical yet user-friendly design system that differed from conventional industry norms by choosing a horizontal layout for our brochure, aimed at invoking the exclusive feel of a luxury automobile advertisement rather than a standard construction sales brochure. This theme of technical elegance was replicated across all marketing collateral, ensuring a consistent and coherent brand experience. From cut sheets to multi-format advertising, each element was carefully designed to stand out in any publication or exhibit, supported by meticulously art-directed photography and a fresh tagline generated by our in-house team
Employer Flexible, a professional employer organization or PEO, embarked on a brand refresh to accurately reflect its current scale and future aspirations, in line with its significant growth and the expanded impact it now delivers to clients. With the evolution of the company, there was a need to present a brand identity that communicates its deep commitment to high-touch partnerships, local presence, and comprehensive expertise in HR and compliance.
Brand Attributes, Tone of Voice and Visual Differentiation
- Brand Attributes
Friendly, thoughtful, reliable,responsible
- Tone of Voice
Fun, smart, confident, relatable
- Visual Differentiation
Contemporary, elevated color palette not used by top competitors.
High-touch service and authentic local presence demonstrated with candids of personnel with iconic geocentric imagery.
The ability to customize collages for different customer personas (i.e. the machine shop owner in OK) with photographic and graphical / geometric elements mirrors the flexibility to customize packages for clients and a willingness to be flexible with acquired brands during the onboarding process.
Data Sheets (available in Letter size and A4)
