ADDY Call for Entries Poster
Axiom was tasked with creating the AAF Call for Entries poster for the ADDY Award Program. At this time, AAF was going through a change in leadership and wanted to take a different approach to the way the show was presented. This new approach would be a reimagining of the ADDY Awards.
Brand Attributes and
Tone of Voice
Brand Attributes
Friendly, thoughtful, collaborative, responsible
Tone of Voice
Vibrant, retro, informative, impactful
Visual Differentiation
Axiom chose to develop this idea by using a series of “RE” words coupled with dynamic illustrations to encourage the recipients re-think they way they saw their field of work as well as the show they would be entering.
E-Blast
Evite
