SEG Brand Redesign

The Society of Exploration Geophysicists (SEG) aimed to revitalize their extensive, 1,000-page website to attract a younger demographic and increase revenue, focusing on enhancing user experience and aesthetic appeal.

SEG Promo Video

SEG Banners and Layouts

Brand Attributes and
Tone of Voice

Brand Attributes
Adventurous, inspirational, relatable, diverse

Tone of Voice
Vibrant, fun, informative, impactful

We revamped our online presence with aspirational video banners and a new vibrant color palette to foster an emotional connection, linking the wonder of childhood curiosity with the professional exploration of geosciences. Our goal is to spark inspiration among the geophysical community, from newcomers to seasoned experts, by reigniting the passion for the earth’s enigmas. Additionally, we implemented a modular layout for effortless site updates.

Society of Exploration Geophysicists

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