Employer Flexible Brand Refresh

Employer Flexible, a professional employer organization or PEO, embarked on a brand refresh to accurately reflect its current scale and future aspirations, in line with its significant growth and the expanded impact it now delivers to clients. With the evolution of the company, there was a need to present a brand identity that communicates its deep commitment to high-touch partnerships, local presence, and comprehensive expertise in HR and compliance.

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Brand Attributes and
Tone of Voice

Brand Attributes
Friendly, thoughtful, reliable,responsible

Tone of Voice
Fun, smart, confident, relatable

Custom Brand Collages

Visual Differentiation

Contemporary, elevated color palette not used by top competitors.

High-touch service and authentic local presence demonstrated with candids of personnel with iconic geocentric imagery.

The ability to customize collages for different customer personas (i.e. the machine shop owner in OK) with photographic and graphical / geometric elements mirrors the flexibility to customize packages for clients and a willingness to be flexible with acquired brands during the onboarding process.