Suncoast Post-Tension Rebrand
Suncoast Post-Tension came to Axiom wanting to update and create a cohesive branding strategy to clearly position the company as the industry leader and innovator in unbonded post-tension services. This included developing and refreshing marketing materials such as brochures, website design, and a brand video, as well as establishing a social media presence and online brand standards.
Brochures
Brand Attributes and
Tone of Voice
Brand Attributes
Adventurous, knowledgeable, diverse
Tone of Voice
Dramatic, high-tech, exciting, intriguing
Cut-Sheets and Ads
Visual Differentiation
We devised a technical yet user-friendly design system that differed from conventional industry norms by choosing a horizontal layout for our brochure, aimed at invoking the exclusive feel of a luxury automobile advertisement rather than a standard construction sales brochure. This theme of technical elegance was replicated across all marketing collateral, ensuring a consistent and coherent brand experience. From cut sheets to multi-format advertising, each element was carefully designed to stand out in any publication or exhibit, supported by meticulously art-directed photography and a fresh tagline generated by our in-house team
