Air Elite Conference
Air Elite® by World Fuel is a global network of over 80 FBOs known for elite service and high facility standards.
CLIENT
World Fuel Services
INDUSTRY
Aviation
SERVICE
Visual Identity
Marketing
Overview
Air Elite® by World Fuel annually hosts an industry conference in diverse global locations. This event serves as a platform to discuss current news, market performance, and feature insights from industry experts.
Before
After
The Challenge
Air Elite®, a global network of elite FBOs, sought BrandExtract to develop polished marketing materials for their New York City conference on June 26th. Disappointed with their previous internal branding, they desired a sophisticated look and feel, elegantly incorporating the NYC skyline or representative elements, to reflect the high-level service they provide. The goal was to create an identity as refined as the clientele they serve.
The Result
BrandExtract explored various NYC themes for the Air Elite conference but ultimately chose Art Deco, creating a clean and structured design. This successful mark was versatile for various marketing materials and generated high demand for merchandise. The positive reception led to an expanded campaign for the following year.
