TCJester Fitness
TCJ Fitness provides customized training with expert trainers to meet personal health and fitness goals. They assess your health, needs, and goals and create a workout plan that works specifically for their clients.
CLIENT
TCJester Fitness
INDUSTRY
Fitness Training
SERVICE
Visual Identity
Overview
Personal trainer Kimmie was in the process of acquiring a new gym off off TCJester in Houston Texas. At this new location she would not only be taking on new clients, but new trainers as well. For this reason she needed a new logo and a way to market this private gym.
Before
After
The Challenge
Since 1996 Kimmie has helping Houstonians better themselves through customized training in a private environment. In 2019 she came to Axiom looking for a brand update that would better represent their new location and the updated design sensibilities of the modern consumer.
The Result
The logo's versatility and simplicity proved to be a key to its success, effectively bridging the company's name with its workout offerings. This design choice allowed the logo to seamlessly translate onto popular active wear and merchandise, capitalizing on the athleisure trend and enhancing brand visibility.
