Bread Bank Houston
Houston Nonprofit dedicated to feeding the hungry.
CLIENT
Bread Bank Houston
INDUSTRY
Nonprofit
SERVICE
Visual Identity
Overview
Born from the idea of abundance, Bread Bank Houston was a short-lived endeavor that aimed to feed the less fortunate by redistributing fresh, unused bread from Houston restaurants.
The Challenge
A Houston entrepreneur sought impactful branding to support his vision of aiding the less fortunate and encourage business participation. The resulting playful yet competent branding system utilized memorable and reproducible iconography to reassure potential donors of the initiative's integrity, focusing on trust rather than a physical location. This identity aimed to demonstrate the responsible use of goodwill contributions.
The Result
The resulting playful yet competent branding system utilized memorable and reproducible iconography to reassure potential donors of the initiative's integrity, focusing on trust rather than a physical location. This identity aimed to demonstrate the responsible use of goodwill contributions.
